{"product_id":"when-digital-becomes-human-steven-van-belleghem-9780749473235","title":"When Digital Becomes Human: The Transformation of Customer Relationships","description":"\u003cp\u003e\u003cb\u003eWINNER\u003c\/b\u003e: CMI Management Book of the Year Awards 2016 - Commuter's Read Category \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. But success doesn't just rely on digital engagement and excellence, but also on combining a digital-first attitude with a human touch. In \u003cb\u003e\u003ci\u003eWhen Digital Becomes Human\u003c\/i\u003e\u003c\/b\u003e, Steven Van Belleghem explores and explains the new digital relationships. \u003cp\u003e\u003c\/p\u003ePacked with global examples from organizations that have successfully transformed their customer relationships, such as Amazon, Toyota, ING, Coolblue, Nike and Starbucks, \u003cb\u003e\u003ci\u003eWhen Digital Becomes Human\u003c\/i\u003e\u003c\/b\u003e presents a clear model that companies can easily implement to integrate an emotional layer into their digital strategy. This guide to combining two of a business's most important assets - its people and its digital strengths - covers the latest issues in digital marketing and customer experience management, including omnichannel and multichannel experiences, big data and predictive analytics, privacy concerns, customer collaboration (ie crowdsourcing) and more.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Steven Van Belleghem\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0749473231\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780749473235\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/28\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.40d","brand":"Steven Van Belleghem","offers":[{"title":"Paperback","offer_id":43981169983743,"sku":"9780749473235","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5feb94ed-6070-43ee-a830-d540e2f76e2b.jpg?v=1683254039","url":"https:\/\/www.whiterainbookhouse.com\/products\/when-digital-becomes-human-steven-van-belleghem-9780749473235","provider":"WR Book House","version":"1.0","type":"link"}