{"product_id":"when-fitness-went-global-conor-heffernan-9781350500778","title":"When Fitness Went Global: The Rise of Physical Culture in the Nineteenth Century","description":"\u003cp\u003e\u003cb\u003eFitness, exercise and physical culture is a key part of our modern lives, but has this always been the case?\u003c\/b\u003e In this book, Conor Heffernan shows how the 19th century was critical for the development of the modern fitness industry, and how the globalization of physical culture was entangled in, and spread by, concepts of nationalism, gender, race, empire and medicine. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eFrom yoga and gymnastics to Indian club swinging and Jiujitsu, \u003ci\u003eWhen Fitness Went Global\u003c\/i\u003e follows some of the most popular fitness practices from around the world as they were exported on a global scale during the long 19th century. Showing how this came about through imperial networks, military education, new print culture, faster trade networks and changing ideas about the body, it shows how beautiful bodies were linked to notions of national strength and imperial might. Exploring how both local and international understandings of exercise were negotiated, it asks why some practices became global while others did not, and shows how fitness was revolutionised during the 19th century.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Conor Heffernan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1350500771\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781350500778\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bloomsbury Academic\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/13\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 264\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 1.00d","brand":"Conor Heffernan","offers":[{"title":"Paperback","offer_id":47305164521727,"sku":"9781350500778","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c4f3a5f8-ad1a-4b1e-905a-76b7092b0987.jpg?v=1758830146","url":"https:\/\/www.whiterainbookhouse.com\/products\/when-fitness-went-global-conor-heffernan-9781350500778","provider":"WR Book House","version":"1.0","type":"link"}