{"product_id":"whether-you-admit-it-or-dave-dass-9798996964604","title":"Whether You Admit It or Not: A field manual for the people who sell for a living - and the people who don't realize they do.","description":"\u003cp\u003e\u003cstrong\u003eYou told yourself you'd never go into sales.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThen you sold a hiring manager on giving you the job. Sold your spouse on the house. Sold your kids on bedtime. Sold a stranger on yourself in three seconds at a conference.\u003c\/p\u003e\u003cp\u003eHalf of every workday is now spent moving other people - convincing, persuading, negotiating, closing. The job titles changed. The work didn't. \u003cstrong\u003eYou're in sales. Whether you admit it or not.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFor twenty-one years, Dave Dass ran sales floors at one of the country's largest vacation ownership developers - where the difference between a paycheck and a pink slip was a signature on a contract that same afternoon. Across a forty-five-year career spanning six industries, he learned what the sales books get right, what they get wrong, and what they leave out entirely.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eWhether You Admit It or Not\u003c\/em\u003e audits the modern sales canon - from Carnegie to Cialdini to Voss - against what actually closes a room. It frames the craft in three pillars: \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTHE CRAFT\u003c\/strong\u003e - presence, story, rapport, and reading the person across the table.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTHE SCIENCE\u003c\/strong\u003e - persuasion, decision-making, and the research that survives real floor conditions.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTHE TECHNOLOGY\u003c\/strong\u003e - CRM, AI, and the tools rewriting the job in real time.\u003c\/p\u003e\u003cp\u003eThis is not a motivational book. It is a field manual - written for the people who sell for a living, and the millions more who sell every day without ever calling it that.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIf you've ever convinced anyone of anything, you've already started reading it.\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dave Dass\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798996964604\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Dass Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/17\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 278\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.83lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.63d","brand":"Dave Dass","offers":[{"title":"Paperback","offer_id":50546591629567,"sku":"9798996964604","price":17.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/whether-you-admit-it-or-dave-dass-9798996964604","provider":"WR Book House","version":"1.0","type":"link"}