{"product_id":"who-makes-the-franchise-rhonda-knight-9781476684154","title":"Who Makes the Franchise?: Essays on Fandom and Wilderness Texts in Popular Media","description":"\u003cp\u003e Fans and the billion-dollar franchises in which they participate have together become powerful agents within popular culture. These franchises have launched avenues for fans to expand and influence the stories that they tell. This book examines those fan-driven narratives as \"wilderness texts,\" in which fans use their platforms to create for themselves while also communicating their visions to the franchises, thus spurring innovation. \u003c\/p\u003e\u003cp\u003e The essays in this collection look at how fans intervene in the production of mass media. Scholars analyze the negotiations between fan desires for both novelty and familiarity that franchises must maintain in order to achieve critical and commercial success. Applying varying theoretical approaches to discussions of fan responses to franchises, including \u003ci\u003eStar Wars\u003c\/i\u003e, Marvel, Godzilla, \u003ci\u003eFirefly, The Terminator, Star Trek\u003c\/i\u003e, DC, and \u003ci\u003eThe Muppets\u003c\/i\u003e, these essays provide insight into the ever-changing relationships between fandom and transmedia storytelling.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rhonda Knight\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1476684154\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781476684154\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McFarland \u0026amp; Company\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/11\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 264\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.44d","brand":"Rhonda Knight","offers":[{"title":"Paperback","offer_id":44065860911359,"sku":"9781476684154","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_79e91bc8-6a5d-4b45-aca1-a5bde56159ad.jpg?v=1685403924","url":"https:\/\/www.whiterainbookhouse.com\/products\/who-makes-the-franchise-rhonda-knight-9781476684154","provider":"WR Book House","version":"1.0","type":"link"}