{"product_id":"who-sold-my-brand-nidhii-vishnoi-9798296375834","title":"Who Sold My Brand: A guide to craft brands in India","description":"\u003cp\u003e\u003cb\u003eIndia doesn't buy like the West. It buys like a memory, a relationship, a promise.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eWho Sold My Brand?\u003c\/i\u003e is a storytelling-driven guide that unpacks the emotional, cultural, and strategic realities of selling in India-through the eyes of real customer personas across Mumbai's tapris, Jaipur's school colonies, Chennai's filter coffee counters, and more.\u003c\/p\u003e\u003cp\u003eFollow \u003cb\u003ePritha Vashishtha\u003c\/b\u003e, a seasoned brand strategist on sabbatical from London, as she travels across India to reconnect with what truly moves Indian consumers. Each chapter introduces you to a new city, a unique persona, and a fresh marketing revelation-told through rich, emotional narratives and backed by brand case studies.\u003c\/p\u003e\u003cp\u003eWhether you're: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eA foreign company trying to crack the Indian market\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eA startup founder struggling with scale\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eOr a marketer lost in dashboards and jargon\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis book is your \u003cb\u003ereal-world playbook\u003c\/b\u003e.\u003c\/p\u003e\u003cp\u003eLearn why EMI sells dignity. Why QR codes are symbols of trust. Why brands win not by shouting louder-but by listening deeper. This isn't a marketing textbook. It's a map to the \u003cb\u003eIndian customer's heart\u003c\/b\u003e.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nidhii Vishnoi\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798296375834\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/08\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 52\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.18lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.11d","brand":"Nidhii Vishnoi","offers":[{"title":"Paperback","offer_id":48997084725503,"sku":"9798296375834","price":8.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/who-sold-my-brand-nidhii-vishnoi-9798296375834","provider":"WR Book House","version":"1.0","type":"link"}