{"product_id":"who-the-fck-is-michael-elyezer-shkedy-9781632281159","title":"Who the F*ck Is Michael?!: An Israeli Air Force Chief's Uncompromising Code for Achieving Greatness","description":"\u003cb\u003eThis bestseller has sold over 30,000 copies in its Hebrew edition and was the most-read book by Israeli military personnel in 2022.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eGeneral (Ret.) Elyezer Shkedy was the fifteenth commander of the Israeli Air Force. During his service, Shkedy commanded numerous strategic operations, including the now-famous Operation Orchard airstrike on the Syrian nuclear reactor. After retiring from active duty, Shkedy became the CEO of the Israeli flag carrier airline El Al--the largest airline in the country. Today, he volunteers as chairman and leader of over fifteen educational and social non-governmental organizations, and is the president of I Belong Israel, where he speaks about the importance of tolerance, leadership, and personal values. \u003cp\u003e\u003c\/p\u003eIn his debut bestselling book, \u003ci\u003eWho The F*ck is Michael?!\u003c\/i\u003e, Shkedy distills over one hundred inspiring life stories and lessons on leadership, success, excellence, and the importance of hard work and personal responsibility, in what quickly became a staple reading material for companies, officers, and countless individuals nationwide. Since its original release in 2022, the book has been nominated for countless prizes and won a Golden Book Award in Israel.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Elyezer Shkedy\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1632281155\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781632281159\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Viva Editions\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/08\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 440\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.07lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.93h x 6.19w x 1.02d","brand":"Elyezer Shkedy","offers":[{"title":"Paperback","offer_id":46962175377663,"sku":"9781632281159","price":27.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_10739e1f-c2be-408d-92b2-ed5e169f3747.jpg?v=1750649547","url":"https:\/\/www.whiterainbookhouse.com\/products\/who-the-fck-is-michael-elyezer-shkedy-9781632281159","provider":"WR Book House","version":"1.0","type":"link"}