{"product_id":"who-the-hell-is-mller-brockmann-demian-conrad-9783721210071","title":"Who the Hell Is M?ler-Brockmann?: Conversations about the Swiss Style","description":"\u003cp\u003e\u003cb\u003eWhat are the underlying reasons for the success or failure of a design manifesto? How can cultural exchange bring new value to the field of graphic design? At the end of the day is the contemporary scene still truly innovative or simply basking in past glories?\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eOver the course of a residency at a London gallery, Swiss designer Demian Conrad invited an array of graphic designers and typographers past and present to share the anecdotes, stories and scandals that have marked the international design scene over the course of the last century. The result is \u003ci\u003eWho the Hell is M?ler-Brockmann?\u003c\/i\u003e, an examination of the ways in which the Swiss Style influenced British graphic design and vice versa. \u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis celebration of the ongoing dialogue and collaboration that has existed between the design traditions of these two countries also lays bare the divergences and conflicts that lie beneath the surface, and examines how such things as a typeface or a layout grid can come to have such an enduring impact on a global community and elicit such strong emotions.\u003cbr\u003eEach participant was asked to bring a design-related artefact that represents their personal connection with the Swiss Style, all of which are presented in this volume. These images and the dialogues they generate create a bridge between the typographic traditions and practices of Britain and Switzerland. \u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eContributors: \u003cbr\u003eBruno Maag, Fraser Muggeridge, Freda Sack, Holger Jacobs, Michele Jannuzzi, Richard Hollis, Robin Kinross Sara De Bondt\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Demian Conrad\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3721210077\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783721210071\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Niggli\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/25\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.20h x 4.70w x 0.50d","brand":"Demian Conrad","offers":[{"title":"Hardcover","offer_id":43944200044799,"sku":"9783721210071","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_d8412993-34b0-4aec-a179-9deebe0bd107.jpg?v=1681502352","url":"https:\/\/www.whiterainbookhouse.com\/products\/who-the-hell-is-mller-brockmann-demian-conrad-9783721210071","provider":"WR Book House","version":"1.0","type":"link"}