{"product_id":"who-wrote-this-sht-the-steve-penchina-9780982607411","title":"Who wrote this sh*t? The Rise and Fall and Rise of a Madison Avenue Lunatic","description":"In his new Madison Avenue-meets-Larry-David autobiography, legendary adman Steve Penchina picks up where Mad Men leaves off and never looks back. Go behind the scenes with Steve as he works with Howard Stern and Don Imus to create the irreverent \"If we weren't so bad, we wouldn't be so good\" campaign. Duck into Rodney Dangerfield's dressing room as he works with Steve on ad script and discover who really gets no respect. And witness the creative inspiration that births divine inspiration for Steve's iconic spot \"The Monk\" for Xerox. Penchina's book puts you desk side with Fortune 500 CEOs, under the desk for enthusiastic sex in the age of women's liberation, and behind the desk as he builds his multi-million dollar agency...one mistake at a time.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Steve Penchina\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0982607415\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780982607411\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Channel V Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/18\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 338\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.09lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.76d","brand":"Steve Penchina","offers":[{"title":"Paperback","offer_id":48441452396799,"sku":"9780982607411","price":13.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4cae9c2c-9bd7-425c-8603-0c609d0daf25.jpg?v=1777190988","url":"https:\/\/www.whiterainbookhouse.com\/products\/who-wrote-this-sht-the-steve-penchina-9780982607411","provider":"WR Book House","version":"1.0","type":"link"}