{"product_id":"whos-listening-robert-j-e-silvery-9781138215689","title":"Who's Listening?: The Story of BBC Audience Research","description":"\u003cp\u003eThis book, first published in 1974, is the story of BBC Audience Research, a behind-the-scenes activity that has always been the subject of some curiosity. It describes the early, tentative experiments, designed both to develop ways of applying the techniques of social research to broadcasting and to win the confidence of BBC staff. The way World War II, which deprived programme planners of many of their familiar landmarks, acted as a fillip to audience research, which emerged at the end of the war as an established and accepted adjunct to broadcasting, is described in detail.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Robert J. E. Silvery\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138215686\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138215689\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/10\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 220\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.69lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.46d","brand":"Robert J. E. Silvery","offers":[{"title":"Paperback","offer_id":48484290265343,"sku":"9781138215689","price":47.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_58ade127-bc83-45cd-945d-2bf279e4c897.jpg?v=1778043396","url":"https:\/\/www.whiterainbookhouse.com\/products\/whos-listening-robert-j-e-silvery-9781138215689","provider":"WR Book House","version":"1.0","type":"link"}