{"product_id":"why-advertising-fails-dan-s-kennedy-9781642253467","title":"Why Advertising Fails: And How to Make Yours Succeed","description":"\u003cp\u003e\u003cb\u003eUncover the secrets of properly purposed advertising\u003c\/b\u003e\u003cbr\u003e How often have you spent your money on an ad only for it to fall - at, bringing only a fraction of the results that you dreamed? Unfortunately, this happens far too often. But what's to blame-company leadership, the format for the ad, the product itself? \u003cbr\u003e With \u003ci\u003eWhy Advertising Fails\u003c\/i\u003e, renowned marketer Dan Kennedy answers these questions and more, so you can understand why your advertising dollars are being thrown into a bottomless pit-and what to do to fix it. The key is properly purposed advertising that follows a consistent, measurable plan. And here's the kicker: there's no need to reinvent the wheel. By deploying evergreen content, you can obtain consistent results without wasting energy on brand-new campaigns. \u003cbr\u003e Featuring guest chapters from some of the world's leading marketers, you'll learn what you're getting wrong with your copywriting and messaging, why your campaigns need a Big Idea, and how to build a list of raving fans to systematize your advertising. It's not too late to turn your advertising around and start generating revenue-your business depends on it!\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dan S. Kennedy\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1642253464\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781642253467\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Advantage Media Group\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/23\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.67lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.47d","brand":"Dan S. Kennedy","offers":[{"title":"Paperback","offer_id":44055073063167,"sku":"9781642253467","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8118994a-b3b2-4ceb-8301-9f24f6ae1268.jpg?v=1685033630","url":"https:\/\/www.whiterainbookhouse.com\/products\/why-advertising-fails-dan-s-kennedy-9781642253467","provider":"WR Book House","version":"1.0","type":"link"}