{"product_id":"why-david-sometimes-wins-marshall-ganz-9780199757855","title":"Why David Sometimes Wins: Leadership, Organization, and Strategy in the California Farm Worker Movement","description":"\u003cem\u003eWhy David Sometimes Wins\u003c\/em\u003e tells the story of Cesar Chavez and the United Farm Workers' groundbreaking victory, drawing important lessons from this dramatic tale. Since the 1900s, large-scale agricultural enterprises relied on migrant labor--a cheap, unorganized, and powerless workforce. In 1965, when some 800 Filipino grape workers began to strike under the aegis of the AFL-CIO, the UFW soon joined the action with 2,000 Mexican workers and turned the strike into a civil rights struggle. They engaged in civil disobedience, mobilized support from churches and students, boycotted growers, and transformed their struggle into \u003cem\u003eLa Causa\u003c\/em\u003e, a farm workers' movement that eventually triumphed over the grape industry's Goliath. Why did they succeed? How can the powerless challenge the powerful successfully? \u003cp\u003e\u003c\/p\u003eOffering insight from a longtime movement organizer and scholar, Ganz illustrates how they had the ability and resourcefulness to devise good strategy and turn short-term advantages into long-term gains. Authoritative in scholarship and magisterial in scope, this book constitutes a seminal contribution to learning from the movement's struggles, set-backs, and successes.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Marshall Ganz\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0199757852\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780199757855\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Oxford University Press, USA\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/13\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 368\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.90d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 05\/01\/2011","brand":"Marshall Ganz","offers":[{"title":"Paperback","offer_id":43995502641407,"sku":"9780199757855","price":41.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c167fb1a-84ee-4521-836d-d04aa2856c9f.jpg?v=1683336182","url":"https:\/\/www.whiterainbookhouse.com\/products\/why-david-sometimes-wins-marshall-ganz-9780199757855","provider":"WR Book House","version":"1.0","type":"link"}