{"product_id":"why-gamification-katharina-hzippel-ma-9798880427482","title":"Why Gamification: BA Thesis Katharina Höppel","description":"\u003cp\u003e\u003cb\u003eWhy Gamification? \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe aim of this part of my thesis is to explain the psychological and economic processes behind the development of gamification as a new business solution. It points out opportunities especially for the non-profit sector. Accompanied by guidance towards creating valuable experiences, it provides a basis for further development of future experience designs. The text gives insight into what motivates people to encourage action and a change in behaviour, explains the drive and history behind consumers' needs, as well as what it needs to build a long-term relationship with a product\/company or brand. \u003cp\u003e\u003c\/p\u003eThis theory is supplemented by a prototypical implementation, developed in collaboration with Monika Minichberger. As described in the practical part we worked on together, gamification is used as a contemporary solution to increase donations for non-profit organisations. \u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Katharina Höppel Ma\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798880427482\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/21\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 128\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.71lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.33d","brand":"Katharina Höppel Ma","offers":[{"title":"Paperback","offer_id":48996837261567,"sku":"9798880427482","price":27.7,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/why-gamification-katharina-hzippel-ma-9798880427482","provider":"WR Book House","version":"1.0","type":"link"}