{"product_id":"why-is-change-so-hard-desiree-vogelpohl-9781797407210","title":"Why is Change so Hard?","description":"\u003cp\u003eChange is a constant in life and business, but it's not always easy to navigate. Whether you're looking to improve your personal habits or manage change within your organization, understanding the science behind behavior change can be a game-changer. This course will teach you how to use behavioral science to manage change and achieve lasting transformation.\u003c\/p\u003e\u003cp\u003eIn this book, you will explore the psychology of human behavior and discover why it can be so difficult to break old habits and adopt new ones. You'll gain insight into the cognitive and emotional barriers that can prevent change and learn how to overcome them.\u003c\/p\u003e\u003cb\u003eBook Description: \u003c\/b\u003e\u003cp\u003eThis book on change management provides a comprehensive guide to planning and implementing cultural shifts in organizations. You will learn how to effectively manage the extinction process of old behaviors, respond to resistance with compassionate non-compliance, and maintain consistent commitment over time to ensure successful change adoption. With practical strategies and real-life examples, this course is perfect for anyone looking to create lasting change in their organization.\u003c\/p\u003eBenefits of Reading This Book: \u003cp\u003eThis book will give you the knowledge and skills to become a more effective change agent, both personally and professionally. You will be able to navigate change more effectively, drive change adoption, and achieve lasting transformation.\u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\n\u003cb\u003eUnderstanding the science of behavior change\u003c\/b\u003e: You will learn the psychology behind human behavior change and how to apply it in personal and business contexts.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eCreating a supportive environment\u003c\/b\u003e: You will learn how to create a culture of change that fosters innovation and enables individuals and teams to thrive.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eMaximizing adoption of change\u003c\/b\u003e: You will discover how to use rewards and reinforcement to motivate change adoption and how to communicate change effectively to stakeholders.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAchieving lasting transformation\u003c\/b\u003e: You will learn how to unlearn old behaviors and train up new ones to achieve your personal and professional goals.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDeveloping leadership skills\u003c\/b\u003e: You will learn how to lead change initiatives, manage resistance to change, and measure the success of your change efforts.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003c\/p\u003eTopics Covered: \u003col\u003e\n\u003cli\u003e\n\u003cb\u003eUnderstand the science of behavior change\u003c\/b\u003e: Students will be able to explain the psychological principles that underlie behavior change and how they apply in personal and business contexts.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eIdentify barriers to change\u003c\/b\u003e: Students will be able to recognize the cognitive and emotional barriers that prevent change and develop strategies to overcome them.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDevelop effective change management strategies\u003c\/b\u003e: Students will be able to create a culture of change that fosters innovation and enables individuals and teams to thrive, and develop strategies for maximizing change adoption.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eApply behavior change principles to personal and professional goals\u003c\/b\u003e: Students will be able to unlearn old behaviors and train up new ones to achieve their personal and professional goals, and measure the success of their change efforts.\u003c\/li\u003e\n\u003c\/ol\u003eReviews: \u003cp\u003eI appreciated that I left with as many take-aways for my personal life as for my professional life. Thank you! - L. Yeatts\u003c\/p\u003e\u003cp\u003eThis method of change is fascinating. I can see how this method can really work. Highly recommend. - A.A.\u003c\/p\u003e\u003cp\u003eI enjoyed this. It was a good reminder that change takes time and resistance is a normal part of the process. - J.K.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Desiree Vogelpohl,Jennifer Hancock\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 179740721X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781797407210\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/17\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 44\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.13lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.11d","brand":"Desiree Vogelpohl","offers":[{"title":"Paperback","offer_id":48587915886847,"sku":"9781797407210","price":6.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2688562e-c646-427b-ab70-851f2518e72b.jpg?v=1780171347","url":"https:\/\/www.whiterainbookhouse.com\/products\/why-is-change-so-hard-desiree-vogelpohl-9781797407210","provider":"WR Book House","version":"1.0","type":"link"}