{"product_id":"why-malaysian-consumers-prefer-online-jun-yew-goh-9798325029028","title":"Why Malaysian Consumers Prefer Online Purchases","description":"This monograph is the culmination of a study done to examine the online purchase intention of Malaysian consumers by investigating the pull and push factors as well as age as a moderating factor. This research addresses a gap in existing literature about factors affecting online purchase intention related to e-commerce usage among consumers in Malaysia. \u003cp\u003e\u003c\/p\u003eIt is hoped that Malaysian businesses will find this study useful and help to enhance their e-commerce operations. Similarly, through this study, Malaysian consumers may recognise the factors which determine online purchase intention and be encouraged to shop online.\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003eAbout the author: \u003cbr\u003eJun Yew GOH is a researcher who researches in topics on Business and Commerce.\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jun Yew Goh\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798325029028\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/07\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 250\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.53d","brand":"Jun Yew Goh","offers":[{"title":"Paperback","offer_id":48588111479039,"sku":"9798325029028","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_332c374e-0526-43c5-9a8d-90e45d8d27cb.jpg?v=1780172588","url":"https:\/\/www.whiterainbookhouse.com\/products\/why-malaysian-consumers-prefer-online-jun-yew-goh-9798325029028","provider":"WR Book House","version":"1.0","type":"link"}