{"product_id":"why-marketing-to-women-doesnt-j-darroch-9781349471034","title":"Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs","description":"This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e J. Darroch\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1349471038\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781349471034\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 231\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.72lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.58d","brand":"J. Darroch","offers":[{"title":"Paperback","offer_id":48088048402687,"sku":"9781349471034","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c336bf57-609a-4440-b3d3-f924ed0ae123.jpg?v=1769102819","url":"https:\/\/www.whiterainbookhouse.com\/products\/why-marketing-to-women-doesnt-j-darroch-9781349471034","provider":"WR Book House","version":"1.0","type":"link"}