{"product_id":"why-people-buy-john-oshaughnessy-9780195040876","title":"Why People Buy","description":"\u003cem\u003eWhy People Buy\u003c\/em\u003e provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, dbeliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old ones, increase business, or convert customers from rivals, O'Shaughnessy explains all the major criteria that enter into consumer choices. Original and provocative, \u003cem\u003eWhy People Buy\u003c\/em\u003e is \"must\" reading for anyone involved in selling or buying.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John O'Shaughnessy\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0195040872\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780195040876\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Oxford University Press, USA\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/21\/1989\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.03h x 5.36w x 0.44d","brand":"John O'Shaughnessy","offers":[{"title":"Paperback","offer_id":43914182557951,"sku":"9780195040876","price":98.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_e8e1dba3-22c9-467f-b1b3-2b0c78f8b255.jpg?v=1680640816","url":"https:\/\/www.whiterainbookhouse.com\/products\/why-people-buy-john-oshaughnessy-9780195040876","provider":"WR Book House","version":"1.0","type":"link"}