{"product_id":"why-startups-fail-tom-eisenmann-9780593137024","title":"Why Startups Fail: A New Roadmap for Entrepreneurial Success","description":"\u003cb\u003eIf you want your startup to succeed, you need to understand why startups fail.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\"Whether you're a first-time founder or looking to bring innovation into a corporate environment, \u003ci\u003eWhy Startups Fail\u003c\/i\u003e is essential reading.\"--Eric Ries, founder and CEO, LTSE, and \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eThe Lean Startup\u003c\/i\u003e and \u003ci\u003eThe Startup Way\u003c\/i\u003e\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eWhy do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn't answer it. \u003cp\u003e\u003c\/p\u003eSo he launched a multiyear research project to find out. In \u003ci\u003eWhy Startups Fail, \u003c\/i\u003e Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. \u003cp\u003e\u003c\/p\u003e- \u003cb\u003eBad Bedfellows. \u003c\/b\u003eStartup success is thought to rest largely on the founder's talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly.\u003cbr\u003e- \u003cb\u003eFalse Starts. \u003c\/b\u003eIn following the oft-cited advice to \"fail fast\" and to \"launch before you're ready,\" founders risk wasting time and capital on the wrong solutions.\u003cbr\u003e- \u003cb\u003eFalse Promises. \u003c\/b\u003eSuccess with early adopters can be misleading and give founders unwarranted confidence to expand.\u003cbr\u003e- \u003cb\u003eSpeed Traps. \u003c\/b\u003eDespite the pressure to \"get big fast,\" hypergrowth can spell disaster for even the most promising ventures.\u003cbr\u003e- \u003cb\u003eHelp Wanted. \u003c\/b\u003eRapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both.\u003cbr\u003e- \u003cb\u003eCascading Miracles. \u003c\/b\u003eSilicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. \u003cp\u003e\u003c\/p\u003eDrawing on fascinating stories of ventures that failed to fulfill their early promise--from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles--Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. \u003cp\u003e\u003c\/p\u003eA must-read for founders at any stage of their entrepreneurial journey, \u003ci\u003eWhy Startups Fail \u003c\/i\u003eis not merely a guide to preventing failure but also a roadmap charting the path to startup success.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tom Eisenmann\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0593137027\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780593137024\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Crown Currency\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/30\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 368\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.50h x 5.20w x 1.20d","brand":"Tom Eisenmann","offers":[{"title":"Hardcover","offer_id":44055396155647,"sku":"9780593137024","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_618e18e7-5300-4588-b399-5e81b3dc4694.jpg?v=1685035526","url":"https:\/\/www.whiterainbookhouse.com\/products\/why-startups-fail-tom-eisenmann-9780593137024","provider":"WR Book House","version":"1.0","type":"link"}