{"product_id":"why-we-buy-paco-underhill-9781416595243","title":"Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond","description":"\u003cb\u003eRevolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eThis enlightening edition includes new information on: \u003cp\u003e\u003c\/p\u003e-The latest trends in online retail--what retailers are doing right and what they're doing wrong--and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. \u003cp\u003e\u003c\/p\u003e-A guided tour of the most innovative stores, malls and retail environments around the world--almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing. \u003cp\u003e\u003c\/p\u003eThe new \u003ci\u003eWhy We Buy\u003c\/i\u003e is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Paco Underhill\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1416595244\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781416595243\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Simon \u0026amp; Schuster\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/30\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.30h x 5.40w x 0.90d","brand":"Paco Underhill","offers":[{"title":"Paperback","offer_id":44050664128767,"sku":"9781416595243","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_71e34c0b-bbab-4b1d-838f-82d461f11e04.jpg?v=1685008525","url":"https:\/\/www.whiterainbookhouse.com\/products\/why-we-buy-paco-underhill-9781416595243","provider":"WR Book House","version":"1.0","type":"link"}