{"product_id":"why-we-see-what-we-dale-purves-9780878935963","title":"Why We See What We Do Redux: A Wholly Empirical Theory of Vision","description":"The First Edition of this provocative book reviewed a broad range of evidence leading to the conclusion that the visual system does not reveal the physical world by an analysis of retinal images and their representation by the visual system. Rather, what we see is based on the history of the species and the individual as a means of contending with the inherent uncertainty of light stimuli. It follows that visual perceptions are reflexive manifestations of past behavioral success rather than the result of a logical processing of present stimuli. \u003cp\u003e\u003c\/p\u003eThese ideas were met with considerable skepticism. To quote from the preface of this new edition: \u003cp\u003e\u003c\/p\u003e\"Although the ideas and evidence about the genesis of what we see in the First Edition were appreciated in some quarters, the reception in others was distinctly cool. Given the opinion of some critics that the wholly empirical concept of vision we proposed was either unbelievable or incomprehensible, we felt duty bound to try again. Our objective was, and remains, to present a different and seemingly inevitable framework for understanding perception and its underlying neural mechanisms. We hope this new edition will encourage more readers to consider this concept of vision and its implications for interpreting, modeling, and ultimately understanding the structure and function of the human visual system.\" \u003cp\u003e\u003c\/p\u003eThis refinement and expansion of the argument in the First Edition, supported with much new evidence gathered over the last seven years, has far-reaching consequences not only for understanding vision but brain function generally. \u003cp\u003e\u003c\/p\u003eThe book is written in a way that is understandable by individuals with little or no background in neuroscience, with chapter introductions and summaries that make the overall argument easy to follow. The book includes over 400 bibliographic citations, a complete glossary, and a primer on the organization of the visual system as an appendix.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dale Purves,Beau R. Lotto\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0878935967\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780878935963\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sinauer Associates Is an Imprint of Oxford Un\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/05\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 262\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 7.00w x 0.50d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 07\/01\/2011\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 04\/01\/2011 pg. 7","brand":"Dale Purves","offers":[{"title":"Paperback","offer_id":47425094811903,"sku":"9780878935963","price":147.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ee0bfabe-12ed-44de-ac6b-74e95b24062d.jpg?v=1761536969","url":"https:\/\/www.whiterainbookhouse.com\/products\/why-we-see-what-we-dale-purves-9780878935963","provider":"WR Book House","version":"1.0","type":"link"}