{"product_id":"why-we-still-need-record-scott-orr-9798290796505","title":"Why We (Still) Need Record Labels: The New Era of Indie Record Labels and Why They Still Matter","description":"\u003cp\u003e\u003cb\u003eRedefining the Record Label: A Modern Guide to Starting and Running an Independent Label\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eForget everything you thought you knew about record labels.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eIn this bold and inspiring book, Scott Orr-host of the \u003ci\u003eOther Record Labels\u003c\/i\u003e podcast and founder of the Record Label Academy-offers a fresh perspective on what it means to start, grow, and thrive as an independent record label today. \u003ci\u003eRedefining the Record Label\u003c\/i\u003e isn't just a how-to guide; it's a passionate call to reimagine the music industry from the ground up.\u003c\/p\u003e\u003cp\u003eThis is not your typical music business manual. It's practical, yes-but also deeply personal, funny, and refreshingly honest. Drawing from hundreds of interviews with indie label owners and over a decade of hands-on experience, Orr explores everything from building a brand and supporting artists with transparency, to pressing vinyl, marketing in the real world, and redefining success on your own terms.\u003c\/p\u003e\u003cp\u003eAcross 25 short, engaging chapters, you'll discover: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eHow to sign and support artists with fairness and integrity\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eWhy niche audiences and DIY ethics are the foundation of modern labels\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eThe value of weird, authentic marketing strategies that actually work\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eHow to build a label that's also a platform, a community, and a cultural force\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eWhy obsessing over the \u003ci\u003eprocess\u003c\/i\u003e is more important than chasing quick wins\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether you're a bedroom label just putting out your first cassette or a music-lover dreaming of building something bigger, this book will inspire you to create a label that \u003ci\u003ematters\u003c\/i\u003e-to your artists, your audience, and most importantly, to you.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eYou don't need permission. You just need a vision.\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Scott Orr\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798290796505\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/31\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 262\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.68lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.55d","brand":"Scott Orr","offers":[{"title":"Paperback","offer_id":48114064261375,"sku":"9798290796505","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_cc041b88-6f55-432c-a718-883b34a072de.jpg?v=1769618881","url":"https:\/\/www.whiterainbookhouse.com\/products\/why-we-still-need-record-scott-orr-9798290796505","provider":"WR Book House","version":"1.0","type":"link"}