{"product_id":"why-you-need-a-content-rachel-mcconnell-9798392231133","title":"Why You Need a Content Team and How to Build One (Second Edition)","description":"\u003cp\u003eImagine a world without Lorem Ipsum.\u003cbr\u003eImagine a world where content was so widely recognised as integral to any design process, and imagine a world in which content experts sit within all areas of a business.\u003cbr\u003eGood content sits at the heart of our products, services and experiences and it's pivotal to the success of our business. It's no longer enough to rely on visual design alone.\u003cbr\u003eThis book will help you recognise the content maturity of your organisation, and find out how to increase it. It explains the different content roles, when to hire them, and how to hire them.\u003cbr\u003eIt also helps you set your content team up for success.\u003cbr\u003eThis second edition features updates and additional content, including the role of content ops.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rachel McConnell\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 8392231139\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798392231133\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/06\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 128\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.27d","brand":"Rachel McConnell","offers":[{"title":"Paperback","offer_id":44365134397695,"sku":"9798392231133","price":22.35,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_758a160c-1ca2-42e8-9db2-35fc24989176.jpg?v=1697056813","url":"https:\/\/www.whiterainbookhouse.com\/products\/why-you-need-a-content-rachel-mcconnell-9798392231133","provider":"WR Book House","version":"1.0","type":"link"}