{"product_id":"wild-thinking-nick-liddell-9780749484507","title":"Wild Thinking: 25 Unconventional Ideas to Grow Your Brand and Your Business","description":"\u003cp\u003eWho is McLaren's greatest nemesis?\u003cbr\u003eWhat disappoints Ocado about their competitors?\u003cbr\u003eWhat wakes Google up at 4am?\u003cbr\u003eWhy does Wimbledon sweat the small stuff? \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003e\u003cb\u003eWild Thinking\u003c\/b\u003e\u003c\/i\u003e will provide readers with the confidence to run their business differently, through unique access to thinking from the most original organizations in business today. \u003cp\u003e\u003c\/p\u003eThe most successful businesses in the world are singular in their goals, yet they express them in many different and creative ways, allowing them to own a space that's distinctly theirs. This book provides access to previously untold stories of how brand leaders at some of the most interesting global businesses solve their biggest challenges. \u003cp\u003e\u003c\/p\u003eIncluding interviews with Google, Ocado, McLaren, Comic Relief, V\u0026amp;A, National Trust, Dropbox and more, each chapter of\u003cb\u003e\u003ci\u003e Wild Thinking \u003c\/i\u003e\u003c\/b\u003eexplores a different question about life and work, ending with a single-minded point of view to help you consider your business from a new perspective. \u003cp\u003e\u003c\/p\u003eIt's hard to keep up and stand out in constantly growing and changing markets. To succeed you need absolute clarity about what your brand and business offers; it's time to break the rules.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nick Liddell, Richard Buchanan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0749484500\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780749484507\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/28\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 296\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.10w x 0.80d","brand":"Nick Liddell","offers":[{"title":"Paperback","offer_id":43925878833407,"sku":"9780749484507","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_43a0c893-9904-4e54-94d3-4a9dec7f8964.jpg?v=1681079912","url":"https:\/\/www.whiterainbookhouse.com\/products\/wild-thinking-nick-liddell-9780749484507","provider":"WR Book House","version":"1.0","type":"link"}