{"product_id":"will-it-fly-how-to-thomas-mcknight-9780130462213","title":"Will It Fly? How to Know If Your New Business Idea Has Wings...Before You Take the Leap","description":"Introducing Launch Aperture, the first intuitive, easy-to-use scorecard for assessing and improving new business ideas. This book covers every facet of entrepreneurial success: product, competition, pricing, strategy, management, finance, operations, even exit strategies.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Thomas McKnight\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0130462217\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780130462213\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e FT Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/04\/2003\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 328\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.01lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.06h x 6.10w x 0.69d","brand":"Thomas McKnight","offers":[{"title":"Paperback","offer_id":44047730704639,"sku":"9780130462213","price":27.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5aa38cf6-2145-4994-a3d9-e311a1bbb746.jpg?v=1684991866","url":"https:\/\/www.whiterainbookhouse.com\/products\/will-it-fly-how-to-thomas-mcknight-9780130462213","provider":"WR Book House","version":"1.0","type":"link"}