{"product_id":"win-bigly-scott-adams-9798990531628","title":"Win Bigly: Persuasion in a World Where Facts Don't Matter","description":"\u003cp\u003e\u003cstrong\u003eThe \u003cem\u003eNew York Times\u003c\/em\u003e bestseller that changed how we understand reality itself-expanded and updated to include the first Trump administration, January 6th, and the 2024 election\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eScott Adams was one of the earliest public figures to predict Donald Trump's election. The mainstream media regarded Trump as a lucky clown, but Adams-best known as \"the guy who created Dilbert\"-recognized a level of persuasion you only see once in a generation. We're hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.\u003c\/p\u003e\u003cp\u003eThe point isn't whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting-the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation-or resisting the tactics of emotional persuasion when they're used on you.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eWin Bigly\u003c\/em\u003e, now in its second edition, explains one of the most important perceptual shifts in the history of humankind.\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Scott Adams\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798990531628\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Scott Adams, Inc.\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/22\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 344\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.49lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.94d","brand":"Scott Adams","offers":[{"title":"Hardcover","offer_id":46217334489343,"sku":"9798990531628","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_856053a4-5208-4cc9-b0c2-a473956816d5.jpg?v=1728514958","url":"https:\/\/www.whiterainbookhouse.com\/products\/win-bigly-scott-adams-9798990531628","provider":"WR Book House","version":"1.0","type":"link"}