{"product_id":"win-them-over-janette-parr-9798346103295","title":"Win Them Over: The Art of Argument - This book explains the structures required for building a case to overcome resistance to your ideas and sway opin","description":"\u003cp\u003e\u003cb\u003ePersuasion is not about manipulation. It is about clarity, credibility and connection.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eWhether you are pitching an idea, leading a team, writing a proposal, preparing a speech or trying to win support for a point of view, your ability to argue well can make all the difference.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eWin Them Over: The Art of Argument\u003c\/i\u003e is a practical guide to persuasive communication. It shows you how to understand your audience, shape your message, use persuasive techniques effectively and present your case with confidence.\u003c\/p\u003e\u003cp\u003eInside, you will learn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eknow your audience before you begin\u003c\/li\u003e\n\u003cli\u003eclarify your purpose and structure your argument\u003c\/li\u003e\n\u003cli\u003eappeal to the head, heart and hands\u003c\/li\u003e\n\u003cli\u003euse examples, questions, statistics, stories and repetition effectively\u003c\/li\u003e\n\u003cli\u003ehandle objections calmly\u003c\/li\u003e\n\u003cli\u003estrengthen both spoken and written arguments\u003c\/li\u003e\n\u003cli\u003epractise the skills that make persuasion more natural\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis is not a book about quarrelling, point-scoring or winning at all costs. It is about building stronger arguments, earning trust and helping others see the value in your ideas.\u003c\/p\u003e\u003cp\u003eIdeal for professionals, business owners, speakers, writers, students, leaders and anyone who wants to communicate with more confidence, \u003ci\u003eWin Them Over\u003c\/i\u003e gives you a clear, practical toolkit for becoming a more persuasive communicator.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Janette Parr\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798346103295\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/10\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 50\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.16lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.13d","brand":"Janette Parr","offers":[{"title":"Paperback","offer_id":48997772427519,"sku":"9798346103295","price":9.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/win-them-over-janette-parr-9798346103295","provider":"WR Book House","version":"1.0","type":"link"}