{"product_id":"wine-and-identity-matt-harvey-9781138082083","title":"Wine and Identity: Branding, Heritage, Terroir","description":"\u003cp\u003eIn an increasingly competitive global market winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims they are starting to link wine marketing with identity, distinguishing wine products from their competitors by focusing on cultural and geographical attributes. \u003c\/p\u003e \u003cp\u003eThis timely book examines this phenomena and how it is leading to changes in the wine and tourism industries for the first time. It takes a global approach, drawing on research studies from around the world including old and new world wine regions. The book critically explores wine culture, history, marketing, management, 'sense of place' and tourism to offer insight into utilizing identity to sell wine\u003cb\u003e \u003c\/b\u003eand how this leads to reimagining and\/or reinforcement of regional identities and cultural heritage.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Matt Harvey\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138082082\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138082083\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/24\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.57d","brand":"Matt Harvey","offers":[{"title":"Paperback","offer_id":47579697447167,"sku":"9781138082083","price":63.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_eaf33cac-64b2-4083-933f-e43e2740fa04.jpg?v=1763876024","url":"https:\/\/www.whiterainbookhouse.com\/products\/wine-and-identity-matt-harvey-9781138082083","provider":"WR Book House","version":"1.0","type":"link"}