{"product_id":"wine-management-and-marketing-volume-foued-cheriet-9781786308740","title":"Wine Management and Marketing, Volume 2: Responses of the Industry to Crises and New Expectations","description":"With increased competition from new wine-producing countries and substitute products, declining wine consumption, climate change, health crises and geopolitical contexts, the wine industry has been facing serious difficulties in recent years. Paradoxically, however, this recent period also offers new opportunities. \u003cbr\u003e\u003cbr\u003eThrough the presentation of original research results, reading grids, illustrations and case studies, \u003ci\u003eWine Management and Marketing 2\u003c\/i\u003e analyzes the main challenges facing the wine industry and considers new opportunities: a renewed dynamism of technical, organizational and commercial innovations; the adaptability of actors; a greater introduction of new technologies; etc. The multi-faceted approach adopted by the authors and experts offers an enriched reflection, which provides a better understanding of the current state of the wine industry, and presents various levers for adapting to new commercial, societal and environmental expectations.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Foued Cheriet\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1786308746\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781786308740\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley-Iste\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/23\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 368\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.53lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.88d","brand":"Foued Cheriet","offers":[{"title":"Hardcover","offer_id":46311205667071,"sku":"9781786308740","price":165.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_fe2e2bb0-be50-41a7-b400-b244e6efab92.jpg?v=1730888835","url":"https:\/\/www.whiterainbookhouse.com\/products\/wine-management-and-marketing-volume-foued-cheriet-9781786308740","provider":"WR Book House","version":"1.0","type":"link"}