{"product_id":"wine-wars-mike-veseth-9780742568198","title":"Wine Wars: The Curse of the Blue Nun, the Miracle of Two Buck Chuck, and the Revenge of the Terroirists","description":"Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling story of the war between the market trends that are redrawing the world wine map and the \u003ci\u003eterroirists\u003c\/i\u003e who resist them. Wine and the wine business are at a critical crossroad today, transformed by three powerful forces. Veseth begins with the first force, globalization, which is shifting the center of the wine world as global wine markets provide enthusiasts with a rich but overwhelming array of choices. Two Buck Chuck, the second force, symbolizes the rise of branded products like the famous Charles Shaw wines sold in Trader Joe's stores. Branded corporate wines simplify the worldwide wine market and give buyers the confidence they need to make choices, but they also threaten to dumb down wine, sacrificing \u003ci\u003eterroir\u003c\/i\u003e to achieve marketable McWine reliability. Will globalization and Two Buck Chuck destroy the essence of wine? Perhaps, but not without a fight, Veseth argues. He counts on \"the revenge of the \u003ci\u003eterroirists\u003c\/i\u003e\" to save wine's soul. But it won't be easy as wine expands to exotic new markets such as China and the very idea of \u003ci\u003eterroir\u003c\/i\u003e is attacked by both critics and global climate change. Veseth has \"grape expectations\" that globalization, Two Buck Chuck, and the revenge of the \u003ci\u003eterroirists\u003c\/i\u003e will uncork a favorable future for wine in an engaging tour-de-force that will appeal to all lovers of wine, whether it be boxed, bagged, or bottled.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mike Veseth\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0742568199\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780742568198\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rowman \u0026amp; Littlefield Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/16\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 264\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.14lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 6.32w x 1.00d\u003cbr\u003e\u003cb\u003eAward:\u003c\/b\u003e IndieFab awards - Silver Medal Winner\u003cbr\u003e\u003cb\u003eAward:\u003c\/b\u003e Gourmand World Cookbook Awards (USA Only) - Winner\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e 05\/15\/2011 pg. 99\u003cbr\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 04\/25\/2011\u003cbr\u003e\u003ci\u003eBooklist\u003c\/i\u003e 08\/01\/2011 pg. 11\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 01\/01\/2012\u003cbr\u003e\u003ci\u003eForeword\u003c\/i\u003e 06\/29\/2011","brand":"Mike Veseth","offers":[{"title":"Hardcover","offer_id":48136150712575,"sku":"9780742568198","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6520c44c-0d08-4a96-afb8-e35d0fc97a5d.jpg?v=1770160851","url":"https:\/\/www.whiterainbookhouse.com\/products\/wine-wars-mike-veseth-9780742568198","provider":"WR Book House","version":"1.0","type":"link"}