{"product_id":"winning-across-global-markets-dan-steinbock-9780470339664","title":"Winning Across Global Markets: How Nokia Creates Strategic Advantage in a Fast-Changing World","description":"\u003cb\u003eLessons for attaining global competitiveness, one market at a time, from international business giant Nokia\u003c\/b\u003e \u003cp\u003e\u003ci\u003eWinning Across Global Markets\u003c\/i\u003e examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages--such as a home base that often accounts for 30 to 50 percent of their revenues--multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates \u003ci\u003eless than 1% of its\u003c\/i\u003e \u003ci\u003erevenues\u003c\/i\u003e in its home base. To such a company, global competitiveness is a matter of life and death. With unparalleled access to Nokia's leadership, \u003ci\u003eWinning Across Global Markets\u003c\/i\u003e reveals the remarkable story of Nokia's resilience and endurance. Shows how Nokia's flexibility and focus on its people and local markets drive its distinct global approach.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIncludes exclusive interviews with Nokia's senior executives and key partners\u003c\/li\u003e \u003cli\u003eProvides a roadmap for developing, capturing, and sustaining global advantage\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis book provides a roadmap for developing, capturing, and sustaining strategic global advantage in today's ever-changing world.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dan Steinbock\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0470339667\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780470339664\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Jossey-Bass\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/12\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 6.43w x 1.13d","brand":"Dan Steinbock","offers":[{"title":"Hardcover","offer_id":47579588722943,"sku":"9780470339664","price":27.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_077b6018-adc1-491d-8ffd-f1718da68488.jpg?v=1763875242","url":"https:\/\/www.whiterainbookhouse.com\/products\/winning-across-global-markets-dan-steinbock-9780470339664","provider":"WR Book House","version":"1.0","type":"link"}