{"product_id":"winning-at-innovation-philip-kotler-9780230343436","title":"Winning at Innovation: The A-To-F Model","description":"Innovation is a responsibility normally assigned to R\u0026amp;D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Philip Kotler\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0230343430\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780230343436\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/21\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.19lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 6.40w x 0.90d","brand":"Philip Kotler","offers":[{"title":"Hardcover","offer_id":47202627846399,"sku":"9780230343436","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9b187f2f-6784-418b-b251-61a4a8badc18.jpg?v=1756832924","url":"https:\/\/www.whiterainbookhouse.com\/products\/winning-at-innovation-philip-kotler-9780230343436","provider":"WR Book House","version":"1.0","type":"link"}