{"product_id":"winning-by-design-chris-cooper-9781478111979","title":"Winning by Design: Practical application of Lean principles for transforming the speed to market, the quality, and the costs of new produ","description":"Winning by Design is a practical book for both the people concerned with the real world of change and its results and for the people expected to execute this change.The first part of the book was written for the leaders - those who wish to create a vision and initiate the changes. The second is aimed at the people who are tasked with implementing and driving the change to a better new product development process and environment, providing a very practical guide for project teams working on new products and services. The authors believe and hope that this book will initiate a new approach to product development and the way it is managed. Both Westrick and Cooper have had many successes with this approach and have a strong desire to share it with others through Winning by Design.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Chris Cooper, Rob Westrick\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1478111976\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781478111979\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/15\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 300\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.89lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.63d","brand":"Chris Cooper","offers":[{"title":"Paperback","offer_id":43985717428479,"sku":"9781478111979","price":40.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_798aa33d-20e2-4864-a4a2-1d8e685d7b02.jpg?v=1683279153","url":"https:\/\/www.whiterainbookhouse.com\/products\/winning-by-design-chris-cooper-9781478111979","provider":"WR Book House","version":"1.0","type":"link"}