{"product_id":"winning-in-asia-european-style-v-aggarwal-9780312239138","title":"Winning in Asia, European Style: Market and Nonmarket Strategies for Success","description":"Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Although Japanese and American firms have invested heavily in the past decades, European firms are poised to take advantage of the post-Asian recovery, phenomenal Chinese growth rates, and deepening economic liberalization. This volume focuses on understanding the market and nonmarket strategies employed by European firms to boost their share of the Asian market and to rally European governments and the European Union in support of their initiatives. In addition to a novel theoretical framework to analyze strategy, three chapters focus on investment trends in Asia, lobbying in Asia and the EU, the book includes original case studies of the air transport, automobile, software, and finance sectors.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e V. Aggarwal\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0312239130\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780312239138\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/18\/2001\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 290\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.01lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.88w x 0.98d","brand":"V. Aggarwal","offers":[{"title":"Hardcover","offer_id":47421016211711,"sku":"9780312239138","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_adaecdc5-2c6c-4df7-a982-cd3dbb07a1ad.jpg?v=1761526542","url":"https:\/\/www.whiterainbookhouse.com\/products\/winning-in-asia-european-style-v-aggarwal-9780312239138","provider":"WR Book House","version":"1.0","type":"link"}