{"product_id":"winning-in-china-lele-sang-9781613631089","title":"Winning in China: 8 Stories of Success and Failure in the World's Largest Economy","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eIf Amazon can't win in China, can anyone?\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWhen Amazon CEO Jeff Bezos visited China in 2007, he expected that one day soon China would be a double-digit percentage of Amazon's sales. Yet, by 2019, Amazon, the most powerful and successful ecommerce company in the world, had quit China. \u003cp\u003e\u003c\/p\u003eIn \u003cb\u003e\u003ci\u003eWinning in China: 8 Stories of Success and Failure in the World's Largest Economy\u003c\/i\u003e\u003c\/b\u003e, Wharton experts \u003cb\u003eLele Sang\u003c\/b\u003e and \u003cb\u003eKarl Ulrich\u003c\/b\u003e explore the success and failure of several well-known companies, including \u003cb\u003eHyundai\u003c\/b\u003e, \u003cb\u003eLinkedIn\u003c\/b\u003e, \u003cb\u003eSequoia Capital\u003c\/b\u003e, and \u003cb\u003eInMobi\u003c\/b\u003e, as more and more businesses look to reap profits from the demand of 1.4 billion people. \u003cp\u003e\u003c\/p\u003eSang, Global Fellow at the Wharton School of the University of Pennsylvania, and Ulrich, Vice Dean of Entrepreneurship and Innovation at the Wharton School, answer four critical questions: Which factors explain the success (or failure) of foreign companies entering China?What challenges and pitfalls can a company entering China expect to encounter? How can a prospective entrant realistically assess its chances? Which managerial decisions are critical, and which approaches are most effective? Sang and Ulrich answer these questions by examining the stories of eight well-known and respected companies that have entered China. They study: How \u003cb\u003eNorwegian Cruise Line's\u003c\/b\u003e entry into China displays how cultural differences can boost or sink different companies; How \u003cb\u003eIntel\u003c\/b\u003e, one of the oldest, most respected firms in Silicon Valley, thrived in a country that seems to favor agile upstarts; How \u003cb\u003eZegna\u003c\/b\u003e, the Italian luxury brand, has emerged as another surprising success story and how it plans to navigate new headwinds from the COVID-19 pandemic.Through these engaging and illuminating stories, Sang and Ulrich offer a framework and path for organizations looking for a way to successfully enter the world's largest economy. History can be a teacher, and China, a country with 3,500 years of written history, has much to teach.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lele Sang, Karl Ulrich\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1613631081\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781613631089\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wharton School Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/19\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 190\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.40h x 5.50w x 0.60d","brand":"Lele Sang","offers":[{"title":"Paperback","offer_id":44044440240383,"sku":"9781613631089","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_bd703d74-7a06-460b-bb25-29d67e19cc20.jpg?v=1684972861","url":"https:\/\/www.whiterainbookhouse.com\/products\/winning-in-china-lele-sang-9781613631089","provider":"WR Book House","version":"1.0","type":"link"}