{"product_id":"winning-in-emerging-markets-tarun-khanna-9781422166956","title":"Winning in Emerging Markets: A Road Map for Strategy and Execution","description":"Already cited by the Financial Times, Forbes.com, The Economic Times, WSJ\/Mint and several other prominent global business publications, Winning in Emerging Markets is quickly becoming the go-to book for mapping a strategy for entering new markets--and then quickly gaining a competitive edge in those high growth regions. \u003cp\u003e\u003c\/p\u003eAdvancing the discussion about emerging markets themselves and how organizations can best leverage the potential of these regions, Tarun Khanna and Krishna Palepu - both well respected thinkers on the subject - argue there is more to sizing up these markets than just evaluating data points related to size, population, and growth potential. In fact, they say the possibility to expand a company's progress in developing economies is to first asses the area's lack of institutional infrastructure--and then to formulate strategies around what the authors call \"institutional voids\" to the firm's advantage. Khanna and Palepu say the primary exploitable characteristic of an emerging market are such voids, and though they create challenges, they also provide major opportunity both for multinationals and local contenders. \u003cp\u003e\u003c\/p\u003eWinning in Emerging Markets serves as a playbook for measuring a market's potential and for crafting a strategy to succeed there.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tarun Khanna, Krishna G. Palepu\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1422166953\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781422166956\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harvard Business Review Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/28\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.06lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.48h x 6.60w x 0.93d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 11\/01\/2010 pg. 127","brand":"Tarun Khanna","offers":[{"title":"Hardcover","offer_id":43989809660159,"sku":"9781422166956","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0b0e96bb-c5b1-4ccc-8498-186790616b8d.jpg?v=1683301514","url":"https:\/\/www.whiterainbookhouse.com\/products\/winning-in-emerging-markets-tarun-khanna-9781422166956","provider":"WR Book House","version":"1.0","type":"link"}