{"product_id":"winning-in-the-global-market-bruce-keillor-9780313398322","title":"Winning in the Global Market: A Practical Guide to International Business Success","description":"\u003cp\u003e\u003cb\u003eAchieving success in the global marketplace is now a little easier thanks to this practical and comprehensive guide.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eInternational opportunities are not limited to the \u003ci\u003eFortune\u003c\/i\u003e 500. \u003ci\u003eWinning in the Global Market: A Practical Guide to International Business Success\u003c\/i\u003e is a resource that will enable firms of all experience levels to explore the possibilities international markets hold and, if they are already engaged, to improve current international operations. \u003cp\u003e\u003c\/p\u003ePractical and easily understood, the guide synthesizes well-established approaches to global business best practices and shares the most cutting-edge ways of dealing with today's dynamic international business environment. Readers are shown how to conduct an international SWOT analysis that can spell the difference between failure and success and are taken sequentially through issues that must be addressed to compete in the international arena. Regardless of a firm's current status, the book will prove invaluable in answering four critical questions: which market, or markets, to enter (or continue in); when to do so; what the scale or scope of entry should be; and when it is appropriate to make changes.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bruce Keillor\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0313398321\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780313398322\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Praeger\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/15\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.10w x 0.90d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 04\/01\/2012 pg. 74","brand":"Bruce Keillor","offers":[{"title":"Hardcover","offer_id":48086483468543,"sku":"9780313398322","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_bc02efea-b691-4661-a13c-af334b336a50.jpg?v=1769094928","url":"https:\/\/www.whiterainbookhouse.com\/products\/winning-in-the-global-market-bruce-keillor-9780313398322","provider":"WR Book House","version":"1.0","type":"link"}