{"product_id":"winning-results-with-google-adwords-andrew-goodman-9780071496568","title":"Winning Results with Google Adwords, Second Edition","description":"\u003cp\u003e\u003cb\u003ePublisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRun a Profitable Google AdWords Campaign\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eReach millions of targeted new customers at the precise moment they're looking for the products and services you're selling with help from this hands-on guide. \u003cem\u003eWinning Results with Google AdWords, Second Edition\u003c\/em\u003e reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. You'll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign!\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCreate strategic groups of ads and keywords\u003c\/li\u003e\n\u003cli\u003eUnderstand Google's Quality Score ad ranking system and quality-based bidding\u003c\/li\u003e\n\u003cli\u003eUse the keyword tool to your advantage\u003c\/li\u003e\n\u003cli\u003eDevelop a successful bidding strategy\u003c\/li\u003e\n\u003cli\u003eWrite, test, and refine winning ads\u003c\/li\u003e\n\u003cli\u003eFilter out inappropriate prospects\u003c\/li\u003e\n\u003cli\u003eExpand proven ad campaigns\u003c\/li\u003e\n\u003cli\u003eMeasure success using Google Analytics and other methods\u003c\/li\u003e\n\u003cli\u003eIncrease conversion rates\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Andrew Goodman\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0071496564\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780071496568\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/29\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 400\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.46lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.22h x 7.28w x 0.81d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 05\/01\/2009 pg. 122","brand":"Andrew Goodman","offers":[{"title":"Paperback","offer_id":44119373414655,"sku":"9780071496568","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d14d96a1-a415-494d-959d-30c706367768.jpg?v=1687409012","url":"https:\/\/www.whiterainbookhouse.com\/products\/winning-results-with-google-adwords-andrew-goodman-9780071496568","provider":"WR Book House","version":"1.0","type":"link"}