{"product_id":"winning-strategies-for-the-indian-anuradha-dayal-gulati-9780810126954","title":"Winning Strategies for the Indian Market","description":"The essays in this collection focus primarily on six major business sectors in India: airlines, pharmaceuticals, automobiles, hospitality, food, and telecommunications. An essay on each sector describes the market structure, the current state of the sector, the main players, the key economic forces, and selected business strategies. \u003cp\u003e\u003c\/p\u003e The authors describe how the sector might evolve during the next five to ten years, within the broad canvas of the deeper economic and demographic transitions that are taking place in India, and in turn, what this evolution implies for the challenges and opportunities that companies, both domestic and multinational, may face in India. Essays on the emergence of the Indian consumer, the effect of credit cards on India's consumer culture, and entrepreneurship and India's poor the emergence of the Indian Consumer round out this profile of India's market.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Anuradha Dayal-Gulati\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0810126958\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780810126954\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Northwestern University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/31\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.79lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.00w x 0.60d","brand":"Anuradha Dayal-Gulati","offers":[{"title":"Paperback","offer_id":48447784714495,"sku":"9780810126954","price":40.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_40f7442f-86a9-4474-ae53-9765ee6cbef9.jpg?v=1777234792","url":"https:\/\/www.whiterainbookhouse.com\/products\/winning-strategies-for-the-indian-anuradha-dayal-gulati-9780810126954","provider":"WR Book House","version":"1.0","type":"link"}