{"product_id":"winning-the-professional-services-sale-michael-w-mclaughlin-9780470455852","title":"Winning the Professional Services Sale: Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity","description":"\u003cb\u003eAn innovative approach to winning more profitable sales in the growing professional services industry\u003c\/b\u003e \u003cp\u003eIn recent years, professional services providers have had to rethink their sales methods and adapt to profound changes in the way clients buy services. In response, \u003ci\u003eWinning the Professional Services Sale\u003c\/i\u003e argues for fundamental changes in the seller's mindset and sales strategies. Rather than pressing the sale, salespeople must help clients buy--the way that works best for each client. This new approach gives buyers what they now want in a services seller: a consultative problem solver, change agent, and solution integrator, all rolled into one. Author Michael McLaughlin presents a strategy for winning new business with a holistic approach to each client relationship. Only by fully understanding a sale from every angle, including its impact on the client's business and career, can salespeople thrive in the new era of the service economy.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michael W. McLaughlin\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0470455853\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780470455852\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/01\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.20w x 0.90d","brand":"Michael W. McLaughlin","offers":[{"title":"Hardcover","offer_id":43946657644799,"sku":"9780470455852","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_a2a4c23c-d297-46b1-96f0-e4ea9931ff63.jpg?v=1681514393","url":"https:\/\/www.whiterainbookhouse.com\/products\/winning-the-professional-services-sale-michael-w-mclaughlin-9780470455852","provider":"WR Book House","version":"1.0","type":"link"}