{"product_id":"winning-the-profit-game-michael-reopel-9780071434720","title":"Winning the Profit Game: Smarter Pricing, Smarter Branding","description":"\u003cp\u003e\u003cb\u003eHow to use pricing as a strategic tool to increase revenues and win the war for profit\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eOne of the greatest pitfalls in the war for profits is corporate strategists' lack of a practical understanding of the link between overall revenues and overall costs. In \u003ci\u003eWinning the Profit Game\u003c\/i\u003e, the thought leaders at A. T. Kearney unveil a revolutionary new approach to establishing clear, strategic links between the top and bottom lines. No dry academic treatise, \u003ci\u003eWinning the Profit Game \u003c\/i\u003eis a guide to growing profits, in boom times and bust, using smart top-line strategies that optimize price, costs, customer behavior, and volumes. The authors clearly lay out the basic principles involved and also include: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eProven strategies for transforming added value into revenues and winning the war for profits \u003c\/li\u003e\n\u003cli\u003ePrescriptive frameworks for putting the principles and strategies into action, immediately \u003c\/li\u003e\n\u003cli\u003eNumerous success stories based on experiences of A. T. Kearney clients worldwide\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Robert G. Docters, Michael R. Reopel, Jeanne-Mey Sun\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0071434720\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780071434720\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/02\/2004\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 315\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.31h x 6.17w x 1.12d\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Robert G. Docters","offers":[{"title":"Hardcover","offer_id":43990081995007,"sku":"9780071434720","price":52.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7718f8b6-82c8-4727-9ec1-550e4928c69f.jpg?v=1683302892","url":"https:\/\/www.whiterainbookhouse.com\/products\/winning-the-profit-game-michael-reopel-9780071434720","provider":"WR Book House","version":"1.0","type":"link"}