{"product_id":"winning-through-platforms-ted-moser-9781804553015","title":"Winning Through Platforms: How to Succeed When Every Competitor Has One","description":"\u003cp\u003e\u003cstrong\u003eWinning through Platforms is your new go-to guide for modern competitive advantage.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eDigital platforms are no longer for just the tech elite. They're spreading to every company and industry, powered by the growth of customer sensors, streaming data, and artificial intelligence-lighting the valuable customer Use journey that was formerly dark.\u003c\/p\u003e\u003cp\u003eHow will you succeed when your markets get platform-crowded? Three senior advisers to the world's leading technology companies reveal how to win through platforms when every competitor has one.\u003c\/p\u003e\u003cp\u003eWinning through Platforms decodes growth moves from a decade of platform competition, communicates them through a platform playbook. It's a treasure trove of 24 proven platform strategies-such as customer coalition design, in-use enrichment, AI branding, and much more. These playbook strategies are delivered through engaging stories of over 50 companies, plus proprietary frameworks and workshop-style questions that lead you to act.\u003c\/p\u003e\u003cp\u003eThis game-changing playbook will teach you how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eRevitalize your business through strategic use of platforms\u003c\/li\u003e\n\u003cli\u003eDesign platforms that are compelling to customers and hard for competitors to match\u003c\/li\u003e\n\u003cli\u003eAccelerate in-market growth through brand-and-demand excellence that spans your customer's entire platform journey\u003c\/li\u003e\n\u003cli\u003eInnovate in high-impact benefit areas to differentiate your platform\u003c\/li\u003e\n\u003cli\u003eElevate your customer's personal platform experience\u003c\/li\u003e\n\u003cli\u003eTransform your enterprise and operations to drive superior performance\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eEvery CEO, innovator, go-to-market leader, and aspiring professional will gain valuable insight through this book. Whether your company is just starting on its first platform journey or is a born platform disruptor, this book will transform your ability to win.\u003c\/p\u003e\u003cp\u003eLearn the platform playbook. Find and apply your plays.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThis book forms part of the American Marketing Association (AMA) leadership series.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ted Moser, Charlotte Bloom, Omar Akhtar\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1804553018\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781804553015\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Emerald Publishing Limited\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/10\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 376\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 1.00d\u003c\/p\u003e","brand":"Ted Moser","offers":[{"title":"Paperback","offer_id":44616910471423,"sku":"9781804553015","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1462968f-2674-49c7-ac77-99919dc93a82.jpg?v=1703023005","url":"https:\/\/www.whiterainbookhouse.com\/products\/winning-through-platforms-ted-moser-9781804553015","provider":"WR Book House","version":"1.0","type":"link"}