{"product_id":"wise-selling-matthew-hudson-9780971973190","title":"WISE Selling: The Art of Creating Remarkable Experiences Every Customer Every Time","description":"\u003cp\u003e\u003cb\u003e\"In a world where customers can buy anything, anywhere, at any price, why should they buy from you?\"\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe answer isn't lower prices. It isn't wider selection. It isn't faster delivery.\u003c\/p\u003e\u003cp\u003eThe answer is \u003ci\u003eyou\u003c\/i\u003e - your expertise, your guidance, your relationship, and the Remarkable Experience you create.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eWISE Selling\u003c\/i\u003e reveals a revolutionary four-phase framework that transforms retail from transaction processing into value creation: \u003c\/p\u003e\u003cp\u003e\u003cb\u003e- WELCOME\u003c\/b\u003e - Build trust and confidence in the critical first 60 seconds\u003cbr\u003e\u003cb\u003e- INTERVIEW\u003c\/b\u003e - Uncover what customers truly need through systematic discovery\u003cbr\u003e\u003cb\u003e- SOLUTION\u003c\/b\u003e - Present customized recommendations with compelling benefit statements\u003cbr\u003e\u003cb\u003e- EXPERIENCE\u003c\/b\u003e - Create loyalty through follow-up, support, and ongoing relationship\u003c\/p\u003e\u003cp\u003eWhether you're selling jewelry or fitness equipment, furniture or photography gear, home improvement supplies or outdoor equipment, WISE Selling provides the systematic approach to create Remarkable Experiences that generate: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHigher transaction values through complete solutions\u003c\/li\u003e\n\u003cli\u003eDramatically reduced returns and buyer's remorse\u003c\/li\u003e\n\u003cli\u003eExponential referral rates from delighted customers\u003c\/li\u003e\n\u003cli\u003eSustainable competitive advantage that online retailers cannot match\u003c\/li\u003e\n\u003cli\u003eCareer fulfillment through meaningful work\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Matthew Hudson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0971973199\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780971973190\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e @Hudsonhead\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/02\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 380\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.12lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.78d","brand":"Matthew Hudson","offers":[{"title":"Paperback","offer_id":48437645312255,"sku":"9780971973190","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5151aaf0-5a73-4660-81af-0c3c1e0d122a.jpg?v=1777163129","url":"https:\/\/www.whiterainbookhouse.com\/products\/wise-selling-matthew-hudson-9780971973190","provider":"WR Book House","version":"1.0","type":"link"}