{"product_id":"women-who-rise-rocio-ariela-izquierdo-9781637429143","title":"Women Who Rise: Ambition, Motherhood, and the Right to Want More","description":"\u003cp\u003eWhy do so many new products fail in the market?\u003c\/p\u003e\u003cp\u003eWhat causes schedule and cost overruns?\u003c\/p\u003e\u003cp\u003eHow can products be developed right the first time?\u003c\/p\u003e\u003cp\u003eUnlike books focused solely on speeding development or cutting costs, \u003ci\u003eBlind Spots: Why Product Development Projects Miss Their Targets\u003c\/i\u003e reveals the often-overlooked traps that lead to costly failures and overruns, explains why they happen, and offers practical, actionable ways to avoid them altogether.\u003c\/p\u003e\u003cp\u003eBy the end of this book, readers will understand: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy unjustified optimism causes many new products to fail and miss their targets.\u003c\/li\u003e\n\u003cli\u003eHow incentives, assumptions, and human behavior drive unrealistic forecasts.\u003c\/li\u003e\n\u003cli\u003eProven steps to identify and prevent failure before it occurs.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAnd be able to: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDevelop products that truly meet customer needs.\u003c\/li\u003e\n\u003cli\u003eHit market launch dates, budget goals, and performance targets.\u003c\/li\u003e\n\u003cli\u003eStay ahead of projects instead of reacting to crises.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eDrawing on decades of cross-industry experience, Paul Streit shares insights, strategies, and tools you can apply immediately.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rocio Ariela Izquierdo\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1637429142\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781637429143\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/14\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 136\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.42lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.29d","brand":"Rocio Ariela Izquierdo","offers":[{"title":"Paperback","offer_id":48014410350847,"sku":"9781637429143","price":28.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_fa7884c8-b54f-444a-8df7-b32d4cf9946c.jpg?v=1767748240","url":"https:\/\/www.whiterainbookhouse.com\/products\/women-who-rise-rocio-ariela-izquierdo-9781637429143","provider":"WR Book House","version":"1.0","type":"link"}