{"product_id":"wonder-woman-i-ellwood-9780230201606","title":"Wonder Woman: Marketing Secrets for the Trillion-Dollar Customer","description":"Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e I. Ellwood, S. Shekar\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0230201601\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780230201606\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/21\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.19lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.24h x 6.43w x 0.81d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 01\/01\/2009","brand":"I. Ellwood","offers":[{"title":"Hardcover","offer_id":46292882424063,"sku":"9780230201606","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8d9ce41d-8983-4b8a-a4b1-c720d510d9db.jpg?v=1730210450","url":"https:\/\/www.whiterainbookhouse.com\/products\/wonder-woman-i-ellwood-9780230201606","provider":"WR Book House","version":"1.0","type":"link"}