{"product_id":"word-of-mouth-marketing-on-social-media-jennifer-bettinger-9783960952473","title":"Word-of-Mouth Marketing on Social Media. Influence on Buying Decisions, Evolution and Recommendations for Companies","description":"Marketing has changed. Imagine yourself standing in a shoe store looking for a new pair of sneakers. Which ones will you buy? Those you have seen once or twice in a TV commercial? Or those which your friends wear and recommend? Despite the effects of commercials the \"word-of-mouth\" from trusted persons has an outstanding effect on our decisions. Especially the influence of social media and its correlation with the so-called word-of-mouth-marketing had caused a certain movement in marketing. In her new book Jennifer Bettinger sheds a light on this phenomenon. She shows how word-of-mouth can have a far-reaching impact and presents a structured overview on the evolution of traditional marketing up to today's social media marketing. She analyses modern and old marketing techniques and conducts two expert interviews. Keywords: - marketing; - word-of-mouth; - social media; - WOM; - Facebook; - Instagram\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jennifer Bettinger\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3960952473\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783960952473\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Studylab\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/05\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 84\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.27lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.20d","brand":"Jennifer Bettinger","offers":[{"title":"Paperback","offer_id":48446445846783,"sku":"9783960952473","price":65.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9548d6db-eff8-4b7a-bdfc-4e1113ca2890.jpg?v=1777224684","url":"https:\/\/www.whiterainbookhouse.com\/products\/word-of-mouth-marketing-on-social-media-jennifer-bettinger-9783960952473","provider":"WR Book House","version":"1.0","type":"link"}