{"product_id":"words-matter-norman-p-macdonald-9781496066411","title":"Words Matter: How One Little Word Can Change the Way You Do Business","description":"Words matter. How we talk about our customers will have a direct impact on how we \"think\" about our customers. As you will learn from this book, customers are not \"a\" customer or \"the\" customer. They are MY customer and YOUR customer. If we fail to remember that, sooner or later they will become someone else's customer.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Norman P. MacDonald\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1496066413\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781496066411\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/08\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 78\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.22lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.16d","brand":"Norman P. MacDonald","offers":[{"title":"Paperback","offer_id":47930821902591,"sku":"9781496066411","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b9be42bd-feb7-4510-b519-093602e03245.jpg?v=1766344499","url":"https:\/\/www.whiterainbookhouse.com\/products\/words-matter-norman-p-macdonald-9781496066411","provider":"WR Book House","version":"1.0","type":"link"}