{"product_id":"words-of-cesar-chavez-richard-j-jensen-9781585441709","title":"Words of Cesar Chavez","description":"\u003cp\u003eC駸ar Ch疱ez's relentless campaign for social justice for farm workers and laborers in the United States marked a milestone in U.S. history. Through his powerful rhetoric and impassioned calls to action, Ch疱ez transformed as well as persuaded and inspired his audiences.\u003cbr\u003e \u003cbr\u003e In this first published anthology, Richard J. Jensen and John C. Hammerback present Ch疱ez in his own terms. Through this collection and through his own words and analysis of his major speeches and writings, Jensen and Hammerback reveal the rhetorical qualities and underlying rhetorical dynamics of a master communicator and also offer a rich source of the history of the farm workers' movement Ch疱ez led from the early 1960s to his death in 1993.\u003cbr\u003e \u003cbr\u003e Each chapter features a clear introductory section that helps the reader focus on the highlights that won Ch疱ez a reputation as an effective communicator. The editors explain the sources of Ch疱ez's motivation to campaign for farm workers, his selection of characteristic and signature rhetorical elements, and the success of specific campaigns and his overall career.\u003cbr\u003e \u003cbr\u003e \u003cem\u003eThe Words of C駸ar \u003c\/em\u003e\u003cem\u003eCh疱ez\u003c\/em\u003e offers an important new resource for scholars of public discourse, Chicano studies, and C駸ar Ch疱ez himself. It complements the editors' earlier study, \u003cem\u003eThe Rhetorical Career of C駸ar \u003c\/em\u003e\u003cem\u003eCh疱ez\u003c\/em\u003e\u003cem\u003e, \u003c\/em\u003e by providing the primary materials for that rhetorical profile of Ch疱ez. Through his own words, Jensen and Hammerback present Ch疱ez doing what he did best: teaching and influencing audiences who would enact his agenda to create a new and better world.\u003c\/p\u003e \u003cp\u003eRICHARD J. JENSEN, an emeritus professor of communication at the University of Nevada, Las Vegas, is the coeditor or coauthor of two previous books published by Texas A\u0026amp;M University Press, both on the rhetoric of C駸ar Ch疱ez. Jensen holds a Ph.D. from Indiana University.\u003cbr\u003e \u003cbr\u003e JOHN C. HAMMERBACK, a professor at California State University, Hayward, who teaches in the department of mass communication, earned his Ph.D. from Indiana University.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Richard J. Jensen\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1585441708\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781585441709\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Texas A\u0026amp;M University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/13\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 232\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.84lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.98h x 6.10w x 0.70d","brand":"Richard J. Jensen","offers":[{"title":"Paperback","offer_id":43939801792767,"sku":"9781585441709","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_cec09cbe-e233-4e59-914c-ebe76698d525.jpg?v=1681443569","url":"https:\/\/www.whiterainbookhouse.com\/products\/words-of-cesar-chavez-richard-j-jensen-9781585441709","provider":"WR Book House","version":"1.0","type":"link"}