{"product_id":"workers-go-shopping-in-argentina-natalia-milanesio-9780826352422","title":"Workers Go Shopping in Argentina: The Rise of Popular Consumer Culture","description":"Winner of the Thomas McGann Award from the Rocky Mountain Council for Latin American Studies Combining theories from the anthropology of consumption, cultural studies, and gender studies with the methodologies of social, cultural, and oral histories, Natalia Milanesio shows the exceptional cultural and social visibility of low-income consumers in postwar Argentina along with their unprecedented economic and political influence. Her study reveals the scope of the remarkable transformations fueled by the new market by examining the language and aesthetics of advertisement, the rise of middle- and upper-class anxieties, and the profound changes in gender expectations.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Natalia Milanesio\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0826352421\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780826352422\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of New Mexico Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/05\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.04lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.72d","brand":"Natalia Milanesio","offers":[{"title":"Paperback","offer_id":48443721941247,"sku":"9780826352422","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c475e6e9-bb24-4ad3-965f-c0758837c972.jpg?v=1777207386","url":"https:\/\/www.whiterainbookhouse.com\/products\/workers-go-shopping-in-argentina-natalia-milanesio-9780826352422","provider":"WR Book House","version":"1.0","type":"link"}