{"product_id":"world-class-communication-virgil-scudder-9781118230053","title":"World Class Communication: How Great Ceos Win with the Public, Shareholders, Employees, and the Media","description":"\u003cb\u003eProven advice for communicating effectively before the media, customers, employees, and investor relations\u003c\/b\u003e \u003cp\u003eMany executives focus too narrowly on the financial side of their business and neglect the importance of communicating with their employees, the media, and the public. \u003ci\u003eWorld Class Communication\u003c\/i\u003e equips you with crisis lessons, procedures, and examples that could help your company save millions of dollars through proper preparation and response. The must-have book every CEO needs, \u003ci\u003eWorld Class Communication\u003c\/i\u003e is packed with examples of good and bad handling of countless situations and expert instruction on how to manage them without breaking into a sweat.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eReveals the keys to successful shareholder communication\u003c\/li\u003e \u003cli\u003eTips for winning in the media--every time out\u003c\/li\u003e \u003cli\u003eExpert tips for developing powerful public speaking techniques\u003c\/li\u003e \u003cli\u003eDiscover how to rally employee support and performance through communication\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThere is a great, and often irrational, fear of the media among CEOs, with too few executives truly knowing how to deliver a message effectively in an interview. World Class Communication delivers the necessary tools and techniques you need to communicate your message to your target audience--from shareholder meetings to corporate communications to handling crises.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Virgil Scudder, Ken Scudder\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1118230051\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781118230053\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/02\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.96lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.48h x 6.48w x 0.85d","brand":"Virgil Scudder","offers":[{"title":"Hardcover","offer_id":44075549229311,"sku":"9781118230053","price":49.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_62e923e1-5f0e-4c57-a63d-bb8fb9aa2904.jpg?v=1685460085","url":"https:\/\/www.whiterainbookhouse.com\/products\/world-class-communication-virgil-scudder-9781118230053","provider":"WR Book House","version":"1.0","type":"link"}