{"product_id":"world-projects-markus-krajewski-9780816683512","title":"World Projects: Global Information Before World War I Volume 45","description":"\u003cp\u003eMarkus Krajewski is emerging as a leading scholar in the field of media archaeology, which seeks to trace cultural history through the media networks that enable and structure it. In \u003ci\u003eWorld Projects\u003c\/i\u003e he opens a new portal into the history of globalization by examining several large-scale projects that, at the beginning of the twentieth century, shared a grand yet unachievable goal: bringing order to the world. \u003c\/p\u003e\u003cp\u003eDrawing from a broad array of archival materials, Krajewski reveals how expanding commercial relations, growing international scientific agreements, and an imperial monopolization of the political realm spawned ambitious global projects. \u003ci\u003eWorld Projects \u003c\/i\u003econtends that the late nineteenth-century networks of cables, routes, and shipping lines--of junctions, crossovers, and transfers--merged into a \"multimedia system\" that was a prerequisite for conceiving a world project. As examples, he presents the work of three big-thinking \"plansmiths,\" each of whose work mediates between two discursive fields: the chemist and natural philosopher Wilhelm Ostwald, who spent years promoting a \"world auxiliary language\" and a world currency; the self-taught \"engineer\" and self-anointed authority on science and technology Franz Maria Feldhaus, who labored to produce an all-encompassing \"world history of technology\"; and Walther Rathenau, who put economics to the service of politics and quickly transformed the German economy. \u003c\/p\u003e\u003cp\u003eWith a keen eye for the outlandish as well as the outsized, Krajewski shows how media, technological structures, and naked human ambition paved the way for global-scale ventures that together created the first \"world wide web.\"\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Markus Krajewski\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0816683514\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780816683512\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of Minnesota Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 328\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.40h x 5.40w x 0.80d","brand":"Markus Krajewski","offers":[{"title":"Paperback","offer_id":48086951166207,"sku":"9780816683512","price":27.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5c25e2bb-e252-407c-99e8-b4a9726f6343.jpg?v=1769097436","url":"https:\/\/www.whiterainbookhouse.com\/products\/world-projects-markus-krajewski-9780816683512","provider":"WR Book House","version":"1.0","type":"link"}