{"product_id":"writing-ad-copy-njoku-caleb-9798527533156","title":"Writing Ad Copy: A comprehensive guide to writing great ad copy","description":"\u003cb\u003e\u003ci\u003eWriting Ad copy\u003c\/i\u003e\u003c\/b\u003e is a book written to help you learn how to write ad copy that effectively conveys your brand and converts clicks into sales, traffic, and signups. \u003cp\u003e\u003c\/p\u003eThis book walks you through the rules for writing ads for different platforms. It goes over ways to hit your advertising goals (macro, micro, acquisition and retention), and shows how to craft copy for specific media types, including websites, email, direct mail, and social media. \u003cp\u003e\u003c\/p\u003eBecause different audiences are receptive to different kinds of ads, this book shows you how to change your message and tone based on your target audience and customer persona. \u003cp\u003e\u003c\/p\u003eIn the final chapters, it walks you through some common dos and don'ts and explains what the future of advertising holds for copywriters and creative strategists.\u003cbr\u003eWant to learn more? \u003cp\u003e\u003c\/p\u003eClick the orange \u003cb\u003eBUY\u003c\/b\u003e button at the top of this page to get your own copy and begin your journey to learning how to write great ad copy.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Njoku Caleb\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 8527533154\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798527533156\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/27\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 90\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.29lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.19d","brand":"Njoku Caleb","offers":[{"title":"Paperback","offer_id":45897158852863,"sku":"9798527533156","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_11ebd3b2-1e43-4d4f-aeb3-029fc43b6db2.jpg?v=1721373299","url":"https:\/\/www.whiterainbookhouse.com\/products\/writing-ad-copy-njoku-caleb-9798527533156","provider":"WR Book House","version":"1.0","type":"link"}